
You probably know that we built the Extreme Makeover house for the Hughes
family in November. If you kept up with the newspaper and TV you know a lot
of details. We built the house in 4 days with the help of hundreds of local companies
who stepped up and donated their time and materials. Here are some
things you may not know.
First of all, how did this all start?
Not very long ago our President, Joe, got a call from the associate producer
of the show asking if he would be willing to be the builder for the Louisville
Extreme Makeover project. Joe quickly got our employees together, showed us
a video of one of the episodes of the show, and asked us if we wanted to do it.
We all were very excited. Within days, producers from Extreme Makeover were
in our office. Soon after, six of us went to Baltimore to witness another builder’s
Extreme Makeover project that was underway. That trip was very useful—
it got
us very excited and confident by seeing it actually being done.
Besides building the house, what else did Elite Homes have to do?
A lot! We not only had to get all the materials donated for the house, but we
also had to find local companies to donate 5 meals a day. We had to provide
the workers a 6PM, 10PM, and 2AM meal and lunch and dinner for our VIP
guests. We also needed snacks, coffee, energy drinks, sodas, and water at all
hours for the workers. We had to procure company shirts, hats, jackets and
rain gear for all the Elite employees so we could be quickly identified. We also
arranged transportation by limousine (Xtreme Transportation) for all our invited
guests, and shuttle buses for all the workers and spectators. Tom Stinnett
agreed to donate four RV’s so our guys could sleep at the site. We had to have
2 huge tents, and several smaller ones (Rental Depot & Rent ‘n Rave) for food
service. We had to coordinate all the rental equipment (United Rental) such as
light towers, cranes, forklifts, and generators. We had to quickly build a new website (Network Louisville) for the project. We had
to find photographers and a video company to do a
behind-the-scenes video (Videobred). We needed safety
equipment like dust masks, safety glasses, hard hats,
and gloves (Orr Safety). We had numerous planning
meetings with utility companies, government officials
and all our subcontractors and suppliers. And finally, we
planned a wrap party at the Muhammad Ali Center for
600 people to celebrate the successful completion of the
project. Did I mention we had to figure out how to build
a house in 4 days?
It would be impossible to mention in this article everyone
that donated their services and products for this project.
That’s because the number of companies (around 270!)
and individuals is enormous. So see page 5 for a list of
those companies and please support them by using
their services.
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| Hughes' home under construction with the American and Elite flags proudly flying in front. |
Customers Lend a Hand
There are many remarkable stories. Many of our customers
were extremely helpful. Teri DeMunbrun (our
Customer Selections Coordinator) and Dale Mowery
(who had just joined Elite Homes 2 weeks earlier as our
Customer Care Manager) were in charge of the food
and drinks. They brainstormed about connections we
have in the community. Teri started by calling some
past and current customers. She called Victor Vrbancic
(who sells Boar’s Head deli products). Victor called Louie
Karem who owns Karem’s Deli and Catering and he
agreed to provide 2 meals for our VIP tent. Louie knew
Mark Grant at Sam’s Club, who donated $1000 for food
which included stocking of the Hughes’ refrigerator. Victor
also talked to his contacts at Doll’s Market and Lotsa
Pasta, both of which also donated food.
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| Snacks were available for all in the catering tent. |
You see how this works in the Louisville community?
Here’s more. Teri called Donna Hughes, another Elite customer,
who works for Yum Brands. She had connections
at Pepsi and Frito Lay. Soon we had huge donations of
bottled water (10,000 bottles), sodas (7,000), energy
drinks (5,000), and snacks. Donna also arranged free
food donations from KFC and Pizza Hut.
Teri called Shawn Kendrick, another customer, who
works for Thornton’s. He directed Teri to Melina Hall in
public relations, who told Teri they were already supplying
coffee, energy drinks, snacks, and gas cards for the
guys from Dogwood Homes (who were re-doing the U
of L band field for Extreme Makeover) and would
donate a $500 gas card for the Hughes family.
Another customer, Brent Rexroat, called. He said his
mother would make meatballs and cookies for the workers.
Two other customers, Darrell Current and Tim Pifer,
volunteered their time for the entire week to help us coordinate
volunteers during the build. Another customer,
Katie Hart (who is a professional photographer) called
me during the build and donated a framed print of a
photo she took of Trafalgar Square in London.
We needed 2 semi-trailers for storage of building products
on the site, so we called Dan Lockard of Pegaus
Trucking (you guessed it, a past customer). When we still
needed one more meal for the last day of the build, Teri
called past customer Bruce Loeffler, who owns FireFresh
BBQ in Hikes Point.
When you watch the show, tentatively set to air on February
17th, you will notice we are all dressed in black.
Those great looking shirts, coats, and hats were donated
by Preferred Marketing Solutions (whose parent company
is Papa Johns) courtesy of Brian Bloom (another Elite
customer!). They also delivered pizzas to our office staff
each day during the build.
Wow, we really have some amazing customers!
Community Connections
We also reached out to other connections we had in the
community. As Teri was making calls, Joe was also making
calls to some of the food service people he knew in the
community. He called Junior Bridgeman, who is a soonto-
be customer. Bridgeman Foods ended up taking care
of all the meals for the workers each day, including having
a Wendy’s trailer on site and providing meals from Chili’s
and Fazoli’s. We also called Vincenzo’s, Ferd Grisanti’s,
Outback, and Texas Roadhouse, and Ky Cattleman’s Association
who all agreed to furnish meals in our VIP tent.
Teri called Joey Pusateri, Joe’s son. Joey works for Gordon
Food Service, who made large donations of snacks,
condiments, and all paper products needed to serve the
workers throughout the week. Dale was busy arranging
other items such as 125 five-gallon water jugs for coffee
(Mountain Valley Spring Water), rain ponchos (JHL supply),
propane tanks (Empire Gas), and many other items.
Dale also was busy taking phone calls from community
groups and company employee groups wanting to volunteer
their time (Boy Scouts, Ft. Knox soldiers,
Commonwealth Bank, Southeast Christian Church,
Papa Johns, The Free Enterprise System, Northeast
Christian Church).
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| Ty Pennington with the Hughes family when their new home was revealed. |
So how is it that a project of this magnitude
was accomplished in such a short time?
A project like this is possible when the purpose is not just using
our skills to make a living, but to help another family
with no expectation of receiving anything in return.
When we work with this spirit, then extreme passion is
created. And that is how this project was accomplished.
In some of the first discussions we had with the producers
of the show, they told us that not only the Hughes’
would get something out of this project. They said that
everyone involved would walk away changed forever.
They were right. When any of us thanks one of our partners
for their help in this project, the response is always
the same: “No, thank you for letting us be involved”.
We were very fortunate to have been chosen as the
builder for this project. We are so grateful for the support
of the entire community. To all the contributors to
this event and the City of Louisville:

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